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Commercial Compass

JourneyGap

See where friction is getting in the customer's way.

Assess the end-to-end customer journey to identify gaps, friction and missed opportunities across key interactions.

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Annual subscription · Includes DataHub, Sales Pulse and Sales Coach · One user

Also included in Commercial Compass — Compare options

Why use JourneyGap?

See the whole journey

Understand the customer experience across stages rather than isolated touchpoints.

Find friction

Identify where customers encounter unnecessary difficulty or inconsistency.

Reduce leakage

Spot points where prospects or customers may disengage.

Improve hand-offs

Expose gaps between marketing, sales and customer teams.

Prioritise improvements

Focus on the journey changes likely to make the greatest difference.

Potential impact

What is a smoother buying journey worth?

Estimate the commercial impact of improving conversion or retention at a selected journey stage.

—Customers a year today
—Customers a year after
—Additional customers per year
—Potential additional revenue
How this is worked out

Enquiries, multiplied by the share reaching a proposal and the share of proposals won, gives customers a year now. The same sum is run again with the improvement you choose to test at the enquiry-to-proposal stage, and the difference is valued at your average customer value.

Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.

The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.

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Where JourneyGap fits

Connects marketing, sales and customer experience within Commercial Compass.

RevenueGap See the gap between where you are and where you want to be. Commercial QuickScan Find the commercial gaps worth investigating first. SalesGap Find what's holding your sales performance back. MarketingGap See where marketing is helping growth — and where it isn't. CustomerGap Find the gaps putting customer revenue at risk.
JourneyGap See where friction is getting in the customer's way.
GrowthVision Turn commercial insight into a clearer direction for growth.
Understand

Also included in Commercial Compass —

JourneyGap works alongside RevenueGap, Commercial QuickScan, SalesGap, MarketingGap, CustomerGap and GrowthVision.

  • Cancel any time
  • UK hosted, GDPR compliant
  • Onboarding and support included
Explore Commercial Compass → Compare all plans

Want to see JourneyGap in action?

Ask for a guided walkthrough and we will show you JourneyGap alongside the rest of the platform, against your own numbers.

Request a demo → We will come back to you to arrange a time.